Best Mascaras

This gloss has an impressive shade range—28 beautiful hues to choose from. While there is a light, tingling sensation when applied, it wore mostly like a regular lip gloss that added a nice touch of shine and hydration to the lips, but sans any noticeable plumping results. It has a sweet, light peppermint smell and is very comfortable to wear and reapply throughout the day. Think of this as your favorite lip gloss that comes in so many shades to try—the formula is lov

The trick to achieving full-looking lips is proper prep and layering. Start by exfoliating with a lip scrub, moisturizing with a lip balm , and creating definition with a lip liner before applying your lip plum

Be mindful to only apply this directly to your lips and avoid going outside the lines, as the product will migrate, and other parts of your face will turn red when it does. Whether you pop it on alone or pair it with your go-to lip liner , it will bring on the drama. I ranked this slightly below the Too Faced because it is more expensive, but if you have dry lips, the extra hydrating ingredients are beneficial. It also doesn’t contain chili pepper extract if you are sensitive to this ingredi

This one has a slight tingling sensation due to the ginger root oil and pepper extract, but it’s not overpowering. It is very comfortable to wear, and my lip lines looked smooth after applying. However, there wasn’t much of a difference in terms of plumpness. This ended up being my favorite gloss to wear and reapply, tho

The 1920s were a time of experimentation for women, and they applied their eyeliner with a sense of drama. Heavy black eyeliner styles were huge at the time , and brands like Maybelline, Revlon, and Max Factor generated over $1 billion a year on kohl shadows. Women also made their own DIY versions of the product with petroleum jelly and soot. Re-create this vintage style with Make Up For Ever’s Kohl Pencil in Black

With brown mascara trending on TikTok in 2025 and chocolate being the “it” color of fall, we’re all for trying this trend. Our tester loved the brown shade of this tubing mascara, noting it was clearly brown, but not too light on her dark lashes. She also appreciated how smoothly the lightweight formula applied, creating a super-defined look. Expect lift and length, rather than curl and volume, she shares. The tapered, dense brush performs nicely, coating the lower lashline without leaving any smud

Black vs. brown? There’s a case for both, depending on the vibe you’re going for. According to Bartlett, black mascara gives you maximum impact and contrast. “It can help make the pupils look bigger and more youthful, and the whites of the eyes appear brighter,” she enthuses. On the other hand, Scibelli believes brown can be a beautiful choice, especially for mature women. “It’s universally flattering and not too harsh,” he says. “It’s a great option for all hair colors, and it allows your eye color to really peek through, as well.” So we’ll call this one dealer’s cho

If you want to achieve a really toned-down look, I recommend trying the brown shade. I often reach for the brown color on days when I want to look natural and put together. Just know you won’t get much volume with this pick; it’s primarily intended for a hint of length and definit

With this classic statement makeup games characters|https://makeupinsight.Com/ look, silver eyeshadow is paired with strong winged liner , bold lipstick, and perfectly shaped eyebrows. It’s the perfect go-to for any special occasion and a chance to step up your makeup look for any event you might have. The easiest way to re-create this look is to start with an eyeshadow base all over the eye and then apply silver shadow generously to ensure the eyelid is covered. Finish with liquid eyeliner, shape your brows with a pencil or pomade, and don’t forget plenty of mascara, or you can apply some false lashes for more drama. Top it off with your bold lipstick of choice for the perfect way to tie it all toget

Lauren Levinson is a beauty veteran, serving as the Beauty Director at Popsugar and the Editorial Director for an Allergan Aesthetics content site and Verywell Family. She enjoys helping Byrdie test and review products. Thanks to her experience and how many birthday candles she gets to blow out on her cake, she knows what works and what doesn’t when it comes to mature skin. She helped test a handful of the mascara featured in this article (and subsequently found her new favorite o

This was my favorite gloss to wear; I loved the texture and the way it looked on my lips. It creates a pleasant cooling sensation, and the formula is noticeably thicker than the others I tested. While I didn’t clock any significant differences in the volume of my lips, the formula creates the illusion of fuller lips by smoothing lip lines and texture. I also loved that it added a pretty wash of color to bare lips and layered nicely over lipstick. While this might not be ideal for people who prefer super lightweight formulas, it’s a great choice for those who love a rich consistency. Hot tip: To make the most out of its blurring capabilities, use a lip scrub beforeh

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