Pornography, particularly in the form of full-length video content, dominates global internet traffic and shapes digital consumption patterns in 2025. This report examines its scale, demographics, platforms, emerging trends, and societal effects, drawing on recent statistics.
Scale and Prevalence of Full Video Porn
Full video porn constitutes the majority of uploaded content on leading platforms. In the first half of 2025, Pornhub saw approximately 1.29 million pieces of content uploaded, with 854,980 in video format, representing over 60% of total uploads.[4] Videos remain the primary format, far outpacing photos, which accounted for the remainder.[4] Globally, porn content drives over 30% of internet traffic, with 4% of all websites dedicated to adult material.[1][5]
Pornhub, the leading site, recorded 10.8 billion monthly visits in 2025, surpassing competitors like XVideos (7.27 billion) and XNXX (3.4 billion).[1] In 2023, Pornhub alone had 2.14 billion visits in a single month, exceeding traffic to Netflix, Instagram, TikTok, and Pinterest combined.[2] By 2024, it attracted 928 million unique monthly visitors.[2] These figures underscore full video porn’s massive reach, with platforms hosting billions of videos viewed trillions of times annually.
Approximately 4 million websites offer pornographic content, comprising about 12% of the internet.[6] In the U.S., 58% of Americans have engaged with porn at some point, 40 million visit adult sites regularly, and 11% consume it daily.[1] Worldwide, 67% of American men and 41% of women view online porn yearly, primarily via videos.[6]
Demographics and Access Patterns
Men dominate consumption: 69% report watching porn versus 40% of women, with men 20% more likely to download content.[1] Globally, surveys from the U.S., Korea, Germany, and Taiwan confirm high engagement across demographics.[1] Top viewing countries in 2023 included the U.S., Philippines, France, Mexico, UK, Japan, Germany, Italy, Canada, and Brazil, accounting for over 78% of Pornhub traffic.[6]
Device usage favors mobility: 83% access via smartphones, 14% desktop, and 3% tablets.[1] This frictionless access, enabled by high-speed internet and smartphones, has made full video porn ubiquitous. In the U.S., 95% of residents have internet access, facilitating near-instant exposure, including accidental encounters via ads or links.[6] Notably, 70% of males and 40% of females view porn before age 18, with half of teens exposed by 15.[2]
Content Characteristics and Trends
Full videos vary widely, but aggression is prevalent: 88% of Pornhub’s 50 most-viewed videos depict physical aggression, 48% verbal aggression, and 90% real violence against women.[2] Categories like sadistic or sexist content number 1.4 million videos, with 1.5 million in racist categories.[2] In 2025, Pornhub data highlighted surging interests: ‘Podcasts’ grew 327% year-over-year, ‘Gaming’ 283%, with ‘Massage’ averaging the longest view time (7:33) and ‘Vertical Video’ the shortest (3:56).[3]
VR porn emerges as a key trend, projected to exceed $1 billion in 2025, led by sites like VRPorn.com and BaDoinkVR.[1] Though only 7% of millennials and 5% of Gen Z use VR porn, experts forecast a $19 billion market soon.[5] Pornhub’s 2025 trending searches reflect evolving tastes, though specifics vary by region.[8]
Upload volumes are staggering: from H1 2023 to H2 2024, millions of videos flooded platforms, even accounting for blocked or removed content.[4] In 2019, one major site saw the equivalent of 6,650 centuries of porn consumed.[7]
Industry Economics and Production
The sector generates $97 billion annually, with $4.6 billion from advertising alone.[2] Sites like Pornhub monetize through ads amid billions of visits. Production focuses on full videos, with over 60% of uploads in this format, ensuring endless variety.[4]
Societal and Health Impacts
While pervasive, full video porn correlates with negative outcomes. 35% feel guilty post-viewing, and 45% report damaged relationships.[2] Heavy use links to relationship strain, reduced sexual satisfaction, and mental health issues.[2] In 2023, NCMEC reported 36.2 million child exploitation tips, including over 100 million CSAM images/videos, doubling from 2018.[7] Violence in mainstream videos raises legal concerns, as seen in France where 35 reports went unacted.[2]
Daily consumption by millions across demographics amplifies these effects, influencing behavior, norms, and youth exposure.[1][2] Educators and policymakers note its role in shaping mental health and relationships.[1]
Future Outlook
By late 2025, full video porn’s dominance persists, web page fueled by mobile access, VR innovation, and niche trends like gaming crossovers.[1][3] Platforms continue scaling content, with videos central to engagement. Balancing accessibility with safeguards remains critical amid growth.
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