Since there are so many ( so many !) mascaras available, we set out to do the legwork and figure out which ones actually work on delicate lids and brittle lashes. Our pool of over-35 testers (including yours truly) spent two weeks testing formulas to see how these popular mascaras really perform. We ranked them based on which ones apply smoothly, don’t smudge, remove easily, and make eyes look dazzling to determine the best ones for different ne
But eyeliner’s popularity didn’t really skyrocket until the year 1922, when archeologists discovered King Tutankhamun’s tomb in Egypt. This event introduced the western world to Egyptian eyeliner styles, which quickly caught on in the United Sta
Top Product Picks: Ellis Faas Lights in Dark Metal, Ellis Faas Eyeliner in Black, Ellis Faas Hot Lips Lipstick in L407, Cle de Peau Beaute Radiant Fluid Foundation, Benefit Cosmetics Gimme Brow Volumizing Eyebrow
Make a statement with a smudgy smoky eye that is perfect for dressier occasions. The more dramatic the better, so feel free to go bold with this eyeshadow look and you can even get a little messy. When creating a smoky eye , start with an eyeshadow base that is dark on the lid to set the tone for drama. Add powder shadow to the lid and blend it out until you get the desired smoky tones that you want. Top it off with a sheer, sparkly silver shadow to bring in the metallic element that sparkles at every blink. Using eyeshadow quads that have four shadow colors in a smoky category make it really easy to create a look like this. To bring balance to this dramatic eye look, opt for a soft, highlighted complex
Black vs. brown? There’s a case for both, depending on the vibe you’re going for. According to Bartlett, black mascara gives you maximum impact and contrast. “It can help make the pupils look bigger and more youthful, and the whites of the eyes appear brighter,” she enthuses. On the other hand, Scibelli believes brown can be a beautiful choice, especially for mature women. “It’s universally flattering and not too harsh,” he says. “It’s a great option for all hair colors, and it allows your eye color to really peek through, as well.” So we’ll call this one dealer’s cho
With brown mascara trending on TikTok in 2025 and chocolate being the “it” color of fall, we’re all for trying this trend. Our tester loved the brown shade of this tubing mascara, noting it was clearly brown, but not too light on her dark lashes. She also appreciated how smoothly the lightweight formula applied, creating a super-defined look. Expect lift and length, rather than curl and volume, she shares. The tapered, dense brush performs nicely, coating the lower lashline without leaving any smud
Our tester loved how easily she could achieve a voluminous look, though she noted that because the brush is large, it was sometimes hard to apply the mascara without getting some smudges on her upper lids. She actually recommends applying it by holding the brush vertically; that’s how she achieved an even application with non-clumpy resu
Our tester appreciated how this formula created a natural-looking, precise definition that lasted all day. The weightless texture felt like nothing on her lashes and didn’t bother her chronically dry eyes. She appreciated how dense the brush is, ideal for covering and grabbing those little, sparse lashes, but it did cause some clumping and smudging (notably on the lower lash line). We also appreciate that it’s seamless to remove, whether you use warm water or makeup games guide|https://makeupinsight.com/ remov
Over the past 100 years, American eyeliner styles have evolved in the most fascinating way, and we’ve gathered photographic proof. Keep scrolling to see vintage photographs of eyeliner styles through the deca
I tested these lip plumpers for one month, applying them several times daily to ensure the best results. I wore them by themselves to see how they performed and also paired them with lipsticks to see if there were any notable differences. There were specific things I looked for with each
This beautiful and chic underline eyeshadow look is easy to re-create in very little time and can be worn all year round. The focus here is under the eyes, so all you need is a cream or liquid shadow lined directly under the eyes and then smudged ever so lightly so it appears blended. Using cream or liquid eyeshadow that already has a brush attached to it gives the precision you need to make sure nothing gets into the eyes while applying, and keeps the application neat and smooth. If you have a powder shadow or pigment that you love, you can always apply it on top of the cream so that it sticks and there’s no fall out under the eye. A soft lipstick or gloss, along with highlighted cheekbones and bronzer , tie this entire look toget
Nikki, tester with combination skin (not shown): “The Armani Luminous Silk Concealer left my skin looking radiant. The product did not crease or settle into my fine lines or pores, and I appreciated the blurring and smoothing effect on my sk